Posted on Febbraio 19, 2015Febbraio 5, 2019 CUSTOMER EXPERIENCE: EASY OR DIFFICULT? When is it difficult to do business with you?
Posted on Gennaio 19, 2015Febbraio 5, 2019 WHY SHOULD I DRAW A CUSTOMER JOURNEY MAP? Being familiar with all touchpoints that the clients encounter in their journey with the company is important to offer a superior customer experience
Posted on Dicembre 29, 2014Febbraio 5, 2019 BUY… BYE! BYE! In the age of the customer it's important to not confuse the meaning of customer experience with the meaning of shopping experience
Posted on Dicembre 8, 2014Febbraio 5, 2019 CUSTOMER EXPERIENCE: IT IS FORBIDDEN TO HIDE BEHIND THE CUSTOMER If you want to offer a superior customer experience, you need to listen your "promoters" and compare their requests with the values of your brand
Posted on Novembre 21, 2014Febbraio 5, 2019 #OUTSIDEINTELLIGENCE AND THE AGE OF CUSTOMER Kerry Bodine is in Milan to join the meeting outside intelligence
Posted on Novembre 20, 2014Febbraio 5, 2019 CX AND THE CITY Art and science in the customer experience
Posted on Settembre 9, 2014Febbraio 5, 2019 ITALIANS ARE THE MOST UNSATISFIED CUSTOMERS IN EUROPE According to a recent research of Forrester, italian clients are not satisfied. Their customer experience speaks clearly