WAITING FOR STARBUCKS: THE FIRST ITALIAN STUDY OF FAST CASUAL
What is fast casual? Which brands are succeeding in this segment and why? Find out the secrets of the trend that is taking over the world, starting from Starbucks
SUGGESTIBLE PEOPLE WANTED
The neurotest for customer experience's protagonists
THE IMPORTANCE OF A CUSTOMER TOUCHPOINT MAP
To not recognize the different points of interaction between client and the company threatens the customer experience
STURBUCKS AND THE FRAPUCCINO THAT CREATES ANGER MANAGEMENT ISSUES
Starbucks store in New York city: an employee has lost control after one client forgets to provide her name to put on a cup. Few hours after the facts comments of Ruby Chen (the client) are already on facebook
2016 BUDGET: THE AGE OF THE MARKETING IS OVER. WE ARE IN THE AGE OF THE CUSTOMER
Suggestions for 2016 budget
RESTAURANT EXPERIENCE STRATEGY FOR HAPPY AND LOYAL CUSTOMERS
Details of the restaurant experience conquer customer loyalty and positive word of mouth
THE CUSTOMER EXPERIENCE IS A JOURNEY, NOT A DESTINATION
The successful journey of the customer experience according to Annette Franz
TOUCHPOINT & FASHION RETAIL
Italian customer intelligence's journey through the touchpoints of different industries
CUSTOMER EXPERIENCE: WEAKNESS (OR STRENGHT…!?) OF A FRANCHISE
Secrets of successful franchises
TOUCHPOINT & FOOD SERVICE INDUSTRY
Italian customer intelligence's journey through the touchpoints of different industries