Some words of winsdom unconsciously against the customer experience
SOME WORDS OF WINSDOM UNCOSCIOUSLY AGAINST THE CUSTOMER EXPERIENCE.
Here some words of wisdom, heard directly on the field, that represent a direct attack against your effort to offer a superior Customer Experience to your customers.
Of course, the more powerful is the one who “screams” these words in your company, the more powerful and devastating is the attack against the Customer Experience.
Here they are, the best of the best collected for you:
We have always acted in this way, we cannot handle this issue differently.
Price and promotion, all the rest are fuzzy words.
We make 5% of sales from the internet, therefore 5% of our attention will be dedicated to this channel.
Even the customer is not aware of her desires: we must tell her what she needs.
I am the sales manager, therefore I am the one who is supposed to tell the company about customers’ needs and how to act accordingly.
Who is in charge of duties far away from the customer (IT, logistics, legal office, back office) must only think about its responsibilities.
We must win unsatisfied customers, those who leave us. We must not waste time with satisfied customers because they will be with us forever.
